After finishing a feature documentary last year, I sat down to brainstorm new film ideas and noticed that several stories I was pursuing were following this same pattern of people pursuing their passions on the side. I realized that they resonated with me because I too long for something more in my life - another passion outside of filmmaking to complete me.
As we work longer and longer hours, too many of us have passions postponed, delayed, and forgotten. Yet as I dug deeper, I learned that study after study has documented the importance of serious pastimes. They recharge our bodies and minds, alleviate stress, boost creativity, promote long term happiness, and in turn energize every aspect of our lives. This campaign is a call for everyone to pursue their passions in whatever ways they can.